At TV’s Upfront Pitch, Traditional TV Takes a Back Seat While Netflix Is on Every Lip
At the upfronts, as the television industry’s annual pitch event for advertisers is known, the traditional TV aspect of the game this year may have never been less important. Amid the hurtle towards streaming video, this week’s presentations were less focused on networks’ traditional hour-by-hour scheduling strategies and more about the actual content — now … Read more