Camila Cabello has gone out of her way this year to send out body positive notes on Instagram as she poses in bikinis.
And now the former Fifth Harmony star has brought her message to Victoria’s Secret as she has signed with the brand.
But instead of modeling lingerie for the company, the ex of Shawn Mendes will be the face for one of their perfumes.
New VS girl: Camila Cabello has gone out of her way this year to send out body positive notes on Instagram as she poses in bikinis. And now the singer has brought her message to Victoria’s Secret as she has signed with the brand
In one of the images, however, she is seen in a bra and undies with a sheer cover.
The announcement was made on Tuesday morning on Instagram.
‘I am honored to be the newest addition to the @victoriassecret Bombshell family and to be part of the brand’s first ever bilingual campaign!’ wrote the star in her caption.
She added, ‘Bombshell is about embracing who and what you are, and celebrating that every day.
Happy to be involved: The announcement was made on Tuesday morning on Instagram. ‘I am honored to be the newest addition to the @victoriassecret Bombshell family and to be part of the brand’s first ever bilingual campaign!’ wrote the star in her caption
‘Check out the campaign and fragrance collection in VS stores and online #LikeABombshell #VSPartner.’
She was seen from the chest up in the new images.
The Bam Bam singer was photographed by Zoey Grossman for the campaign, and exuded ‘vibrance and confidence’.
Raúl Martinez, Chief Creative Director at Victoria’s Secret, added: ‘On set, Camila exuded a presence throughout the day that did not need to be directed – her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life. ‘
To celebrate the Bombshell fragrance collection, Victoria’s Secret is hosting The Bombshell Gardens, an immersive scent experience at the High Line in New York City from May 3 to 9.
Victoria’s Secret is seeking to drive positive change for women around the globe with its VS Collective.
A bombshell: She added, ‘Bombshell is about embracing who and what you are, and celebrating that every day’
The brand changed its look in 2020 after a string of bad media that caused their annual lingerie show to be canceled and several stores to close in 2019.
The new campaign became inclusive with veterans over 50, curvier beauties and a trans star mixed in with some of the A list catwalk queens of the day.
The girls were not all young and skinny blonde beauties either.
Plus size model Candice Huffine and the more natural looking Solange van Doorn were signed as well as trans model Valentina Sampaio.
Helena Christensen, who is over 50, was also included.
And they added in the more current stars Daniela Pestova, Joan Smalls, Babara Palvin, Jasmine Tookes, Lais Ribeiro and Romee Strijd.
In the past, VS only used incredibly thin bombshell models such as Alessandra Ambrosio, Elsa Hosk, and Gisele Bundchen.
A new time: In the past, VS only used incredibly thin bombshell models such as Alessandra Ambrosio, Elsa Hosk, and Gisele Bundchen. Now they show more variety
The company has been trying to become more diverse after Rihanna’s more body accepting brand Savage x Fenty took off. Also nipping at their heals is Kim Kardashian’s SKIMS brand which comes in sizes up to 4X.
The changes came after the departure of longtime chief marketing officer Ed Razek, who faced backlash in November 2018 after he told Vogue that trans and plus-size models weren’t right for the Victoria’s Secret Fashion Show.
‘We attempted to make a television special for plus-sizes [in 2000]. No one had any interest in it, still don’t, ‘he said. ‘I don’t think we can be all things to all customers. It is a specialty business; it isn’t a department store. ‘
Razek apologized for the gaff later, but not before ThirdLove founder Heidi Zak seized on it with a scathing full-page ad in the New York Times.
‘You market to men and sell a male fantasy to women,’ Zak wrote. ‘Your show may be a’ fantasy, ‘but we live in reality … We may not have been a woman’s first love, but we will be her last.’
Three months later, executives for L Brands, the lingerie brand’s parent company, announced that it was closing as many as 53 Victoria Secret stores across the US in 2019.
Baby Cami: Here the superstar is seen as a young girl in her denim overalls
Victoria’s Secret had already closed 20 stores in 2018 amid a poor annual sales performance, ending the year with former CEO Jan Singer resigning in November.
TV ratings for the annual Victoria Secret Fashion Show also fell to a historic low of just 3.3 million in 2018, down from a high of more than 10 million viewers in 2011, according to a February 13 report from CNBC.
In July, Victoria’s Secret runway veteran Shanina Shaik revealed this year’s fashion show has been canceled.
Making things worse, the brand has been linked to the late billionaire pedophile Jeffrey Epstein.
A string of women came forward to reveal how they were lured into Epstein’s clutches by the promise of work with Victoria’s Secret.
The new look: Victoria’s Secret added a more diverse lineup of models in 2020 after a string of bad media that caused their annual lingerie show to be canceled
Epstein had a friendship with the boss of Victoria’s Secret, a man named Les Wexner, 82, founder and chief executive of parent company L Brands, and whose friendship Epstein exploited.
Many believe it was through their relationship that Epstein gained a foothold in the world of the rich and famous.
Note, for example, that the now infamous seven-storey Manhattan mansion where Prince Andrew was photographed visiting in 2010, two years after Epstein was convicted of procuring underage girls for sex, was originally Wexner’s.
And it seems even Epstein’s apparent pimp and close friend of Prince Andrew, Ghislaine Maxwell, would lure young women into Epstein’s web by boasting of his links to Victoria’s Secret.
In August, Epstein committed suicide in jail where he was awaiting trial for sex trafficking. But despite his death, repercussions from his sick lifestyle continue to reverberate.
Wexner has insisted he was unaware of Epstein’s crimes, and cut ties with him as soon as he found out about them.